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THE FIRST VIDEO TO REACH 4 BILLION VIEWS ON YOUTUBE

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espacito' Is The First Video To Reach 4 Billion Views On YouTube Hugh McIntyre , I write about the music industry, from tech to charts and more. Opinions expressed by Forbes Contributors are their own. 2017 Universal Music Latino A still from Luis Fonsi and Daddy Yankee's "Despacito" music video.




 Sometimes it seems as if the world will never stop watching “Despacito” on YouTube, doesn’t it? Just as waspredicted a short time ago, the Luis Fonsi and Daddy Yankee-fronted visual has just become the first song to reach four billion plays on the video hosting site, making history in the process. It was only back in August that the colorful, sexy video hit three billion plays, just barely beating out Wiz Khalifa and Charlie Puth’s “See You Again” to the prize, even though the latter had been ruling YouTube for about a year as the most-viewed video of all-time...a title it can no longer claim. Blowing past four billion views on one of the world’s most popular websites is just the latest in a long string of historical accomplishments for Fonsi and Yankee’s biggest hit to date, and it probably won’t be the last. “Despacito” is currently tied as one of the two longest-running No. 1 hits in U.S. history (with Mariah Carey and Boyz II Men’s “One Sweet Day”), and while it is still living inside the top 10 on the Hot 100, it doesn’t look like it stands any chance of bouncing back and collecting a seventeenth turn at the top. Impressively, it is the original version of “Despacito” that has now collected four billion plays on YouTube, and not any remixed edit, including the one that features Justin Bieber. 


That revamped cut is the one that helped the Latin single vault to the top of the charts in many English-speaking countries, and though it was massively popular, the Canadian pop star never made time in his schedule to film a proper video, which seems like an obvious promotional effort. It turned out that such a clip wasn’t needed in the end, and the fact that one doesn’t exist is perhaps the reason why the original take is still performing so well. For the record, the upload that introduced the world to Bieber’s version of “Despacito,” which only features a picture of the cover of the single, has still managed to rack up over half a billion views, and it’s only a matter of time before it breaks one billion, so it's not as if it's being ignored entirely.
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THE FIRST VIDEO TO REACH 4 BILLION VIEWS ON YOUTUBE THE FIRST VIDEO TO REACH 4 BILLION VIEWS ON YOUTUBE Reviewed by Mgbara Zion Barisuka on October 17, 2017 Rating: 5

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