Unlike every other mainstream media- Fox News, CNN, AFP, etc that have deceptively regarded Joe Biden as president-elect in the 2020 US election, Newsmax, a conservative channel has refused to refer to Joe Biden as president-elect in its coverage, and questioned his victory.
Prior to the November 2nd, 2020, US election, Fox News has been on a greater lead compared to Newsmax until president Trump asked supporters to discard the Fox to Newsmax, OANN and other conservative channels. Trump has fallen apart with Fox News after it called the fraudulent election in Biden's favour.
The aftermath of Trump's call for supporters boycott Fox News left the media network in depreciating nature, and indication that majority of Americans are pro-Trump.
Newsmax TV has beaten Fox News on ratings for the first time, out-ranking its 10pm Monday night show by a narrow margin. Newsmax overtook Fox News by 26,000 viewers in the key 25-to-54 age demographic, coveted by advertisers in the TV industry, during the 10pm programme slot.
Recently at the “Trump Victory” rally in Georgia on Saturday, his supporters booed the channel's correspondent Griff Jenkins.
Greg Kelly, a Newsmax reporter said that averaged 229,000 viewers on Monday night, ratings data showed late on Tuesday, compared to 203,000 for “The Story with Martha MacCallum” on Fox News.
"We're here to stay," Newsmax CEO Christopher Ruddy said Tuesday evening after the figures emerged. "The ratings are showing that."
Until the election, Newsmax was not considered a competitor of Fox News and had just a few thousand viewers, while Fox’s can average in the millions.
The channel has seen consistent gains, however, with its stance of not referring to Mr Biden as president-elect and questioning his victory, winning it praise online from the incumbent president.
Prime time host Kelly has maintained that Mr Trump “can still win” even as the Trump campaign’s attempts to overturn the result have faltered.
According to Nielsen Media Research ratings data, Newsmax had 72,000 average total viewers a week before the elections. This shot up to 204,000 on the week of the election, though it still trailed Fox News by a wide margin. Fox had 2.73 million total average viewers the week preceding the election and 3.48 million during the election.
Fox News averaged 1.36 million viewers throughout the day on Monday in comparison to Newsmax’s 316,000 viewers.
Ruddy said after the ratings came out that he will continue to diversify the channel’s programming schedule, including a 10pm programme led by former Fox host Rob Schmitt.
Reviewed by Okenwa Chinedu
on
December 09, 2020
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